The Business of Health Blogging

Healthcare is a big business in the US, and getting bigger all the time.   The internet and social media have entered the action in response to consumer demand for information as part of a healthy desire for, well, more health.  For the venture capitalist this means opportunity with a capital O.    

  This consumer demand is as old as mankind.  Through the ages, communities around the globe have depended on their shamans, clerics, or medicine men.  Science and evidence base led to startling new developments beginning in the nineteenth century.  As the science of medicine has evolved, the now infamous snake oil salesmen emerged with it.  Travelling across the country, they pawned off Aunt Elmira’s secret miracle health tonic as the cure from everything from hangnail to heart disease.